Coping with the lack of processes upfront, can avoid a lot of misunderstandings (collisions) between people and as such, avoid the loss of valuable time in the startup venture. And I believe that many of the startup failures are indirectly related to a lack of processes in the startup.
As compared to an established organisation, start-ups tend to have certain unique challenges while attempting to work with a marketing agency. Some of the more critical ones that you, as a startup, have to be aware of are described here.
customer development is the first phase where you go out and talk to potential early adopters to validate your MVP.But to get noticed by those very first early adopters you’ll need some online content.